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Dental Assistants Recognition Week 2025
March 2 to March 8, 2025

Dental Assistants Recognition Week™ (also known as DARW) is held the first full week in March every year, and was designated by the American Dental Assistants Association as the perfect time to acknowledge and recognize the versatile, multi-talented member of your dental team. Dentists in the United States and Canada will celebrate by honoring their dental assistants for their various duties and helping them provide patients with quality dental care.

The theme for 2025 is “Superheroes behind the Smiles” and highlights the essential role dental assistants play in ensuring exceptional patient care and enhancing the overall dental experience. Dental assistants are a key part of the dental practice year-round and strengthen the entire practice while enhancing patient satisfaction. Dental assistants are committed to professional development and quality dental care.

Celebrate Dental Assistants during DARW 2025 and year round in style! Visit the DARW 2025 Store to explore a wide selection of themed merchandise perfect for honoring dental assistants or giving thoughtful gifts year round. From “Superheroes behind the Smiles” apparel to fun accessories and keepsakes, there’s something for everyone. Show your appreciation and make this year’s celebration unforgettable. Shop now and spread the smiles!

SHOP THE DARW 2025 STORE!

Take photos of your celebration and email them to socialmedia@adaausa.org! Make sure to also fill out the Photo Release Form when submitting your content (One photo release form must be signed for each participant identified in a photo).

Recognition Tools

Download the DARW 2025 Seal

Download the DARW 2025 Seal and banner

Download 2025 Quarter page ad

Download 2025 Column ad

Download 2025 Full page ad

When saving the logo graphics, click on the links above and then right click and select “Save image as” to save this to your files. 

Download 2025 Media Kit

Special Thanks to Our Generous Sponsors!