Dental Assistants Recognition Week 2025
March 2 to March 8, 2025

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Dental Assistants Recognition Week™ (also known as DARW) is held the first full week in March every year, and was designated by the American Dental Assistants Association as the perfect time to acknowledge and recognize the versatile, multi-talented member of your dental team. Dentists in the United States and Canada will celebrate by honoring their dental assistants for their various duties and helping them provide patients with quality dental care.

The theme for 2025 is “Superheroes behind the Smiles” and highlights the essential role dental assistants play in ensuring exceptional patient care and enhancing the overall dental experience. Dental assistants are a key part of the dental practice year-round and strengthen the entire practice while enhancing patient satisfaction. Dental assistants are committed to professional development and quality dental care.

Celebrate DARW 2025 in style! Visit the DARW 2025 Store to explore a wide selection of themed merchandise perfect for honoring dental assistants or giving thoughtful gifts. From “Superheroes behind the Smiles” apparel to fun accessories and keepsakes, there’s something for everyone. Show your appreciation and make this year’s celebration unforgettable. Shop now and spread the smiles!

Take photos of your celebration and email them to socialmedia@adaausa.org! Make sure to also fill out the Photo Release Form when submitting your content (One photo release form must be signed for each participant identified in a photo).

Recognition Tools

Download the DARW 2025 Seal

Download the DARW 2025 Seal and banner

Download 2025 Quarter page ad

Download 2025 Column ad

Download 2025 Full page ad

When saving the logo graphics, click on the links above and then right click and select “Save image as” to save this to your files. 

Download 2025 Media Kit

Celebrate Dental Assistants Recognition Week (DARW) – Special Lucky Draw

As part of Dental Assistants Recognition Week (DARW), ADAA is hosting a Lucky Draw to celebrate and appreciate dental assistants for their dedication and contributions. Enter for a chance to win one of these exciting prizes, generously sponsored by:

  • Alexander Uniforms – A set of premium scrubs
  • Henry Schein – A thoughtfully curated gift basket
  • Ultradent – A gift box featuring exciting products, including at-home whitening solutions
How to Join

Simply fill out the form below with your contact details. Winners will be randomly selected and announced in ADAA newsletter

Lucky Draw Terms
  • Participants must submit their entries by 11 PM ET March 6, 2025.
  • Only one entry per person is allowed.
  • Winners will be notified via email or phone.
  • Prizes are non-transferable and cannot be exchanged for cash.

Don’t miss out—enter now for your chance to win!

Special Thanks to Our Generous Sponsors!
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The ADAA office will be closed for the holidays:

Monday, December 23, 2024 – Wednesday, January 1, 2025

Please email us at info@adaausa.org and we will get back to you as soon as possible.

We apologize for any inconvenience.